Sinopec Fights Back With Feeble PR Blitz 中石化公关仍不到位
It seems that Sinopec (NYSE: SNP; HKEx: 386), embroiled in a scandal over lavish spending on liquor, is fighting back with its own propaganda blitz to try and win back the hearts of consumers frustrated by rich profits and high prices being posted by China’s big oil companies. (previous post) In its rather feeble attempt to look like the good guy for once, Sinopec is saying it will stop exporting its refined oil products to markets where it could presumably earn more money to assist Chinese consumers struggling with high prices at home. (Chinese article) I’m sorry to say this, but Sinopec willl need to do much more than this to mend fences with angry Chinese consumers, and the only way to do that is to lower gasoline prices significantly and do a little profit trimming as well. The same holds true for PetroChina (NYSE: PTR; HKEx: 857; Shanghai: 601857) and CNOOC (NYSE: CEO; HKEx: 883), which are both wisely staying silent during the Sinopec scandal. But in this case, simple silence won’t be enough.
Bottom line: Beijing and Chinese consumers will only be satisfied when the three oil majors significantly lower prices and trim their profits.
卷入了天价酒丑闻的中石化< 600028.SS><0386.HK>似乎正试图利用自己的宣传部门赢回消费者的心。为了维护形象，中石化宣称尽管成品油出口效益较好，但是为保障国内供应，帮助国内市场平抑油价，已暂停出口成品油。我的话可能有点不客气，但是中石化要想挽回人心，要做的可不止这些。要想赢回中国消费者的心，唯一能做的就是大幅降低油价，同时稍微削减一下利润。对於中石油<0857.HK><601857.SS><PTR.N>、中海油<0883.HK><CEO.N>来说也是如此。这两家公司在天价酒丑闻中都聪明地保持了沉默。但这一次，沉默还远远不够。
一句话：只有这三家石油巨头大幅降价，削减利润，中国的消费者才会满意。
Related postings 相关文章:
◙ Sinopec Scandal Points to Big Oil Crackdown 中石化：“天价酒”事件实为敲山震虎？
◙ China’s Oil Shuffle: Not So Fast, Naysayers 石油巨头高管轮换：先别急着唱衰
◙ Sorry, Sinopec. Beijing’s more concerned wtih inflation, social stability
