Xiu.com Funding Puts Glamor in Online Fashion 服饰类网站前景看好
Intensifying competition will mean a tough road ahead for broader e-commerce in China, but one area that still looks attractive is apparel, as reflected by a nifty $100 million in new funding for online fashion house Xiu.com. (English article) The tidy amount follows a smaller $20 million funding in March, and this latest round includes such venture capital giants as Warburg Pincus and Kleiner Perkins Caufield & Byers. The funding comes less than a month after online footwear seller Yougou.com received a rumored $450 million in funding from a group that included online search leader Baidu (Nasdaq: BIDU) (previous post), and as another leading online apparel seller, Vancl, gears up for an IPO that should be one of the hottest China offerings in the second half of the year. Apparel is also one of the best selling areas for Alibaba’s Taobao Mall, testifying to the strength of this product category that enjoys strong demand and is relatively less competitive due to higher barriers of entry. By comparison, more general merchandise e-commerce firms like Dang Dang (NYSE: DANG), 360Buy and Wal-Mart-backed (NYSE: WMT) Yihaodian seem to be locked in an increasingly bloody battle where marketing and distribution costs are markedly higher due to the broader array of products and customers they cater to. Of course, it may only be a matter of time before apparel makers get caught up in their own bloody battle for market share. But unlike general merchandise, these companies can more easily find their own niches due to the wide variety of clothing available, which may buffer them somewhat from cutthroat competition. Either way, the group certainly looks like a strong bet for now, and I would expect Vancl to see strong demand when it finally moves ahead with its IPO after broader market sentiment improves.
Bottom line: A new $100 million funding round for Xiu.com testifies to the strength of online apparel, and bodes well for Vancl’s upcoming IPO.
竞争加剧意味着中国电子商务业前路难一帆风顺，但服饰类领域看似仍具吸引力，时尚购物网走秀网（xiu.com）新一轮融资1亿美元就是例证。走秀网今年3月曾获2,000万美元投资，而本次又获美国华平投资集团（Warburg Pincus）和Kleiner Perkins Caufield & Byers等风投巨头投资。不到一个月前，鞋类销售网优购网（Yougou.com）据传获得4.5亿美元融资，投资方包括网络搜索巨头百度<BIDU.O>。凡客诚品正在准备首次公开募股（IPO），有望成为下半年最热门的中国上市企业。服饰也是淘宝商城最热销的领域之一，证明此类产品需求强劲，由於进入门槛较高，竞争相对没有那麽激烈。相比之下，销售日用百货的电子商务企业当当网<DANG.N>、京东商城和沃尔玛<WMT.N>投资的1号店似乎陷入激战，由於其产品和消费者范围更广，市场营销和渠道成本也明显更高。当然，服饰类企业激烈争夺市场份额或许也只是早晚的事情。但与一般商品不同，服饰类选择众多，企业更容易找到其小众定位，为其竞争提供了缓冲空间。目前看来，服饰类电子商务前景光明，我认为，市场情绪提振後，当凡客诚品最终进行IPO时，有望获得积极认购。
一句话：走秀网新一轮融资1亿美元证明，网络服饰销售颇具潜力，对凡客诚品即将IPO也是吉兆。
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◙ Belle, Baidu See Beauty in Online Shoe Store 百度和百丽投资优购网或为明智之举
◙ 360Buy — More Details But Still Pricey 京东商城值多少？
◙ Wal-Mart Buys Into China E-Commerce 沃尔玛进军中国电子商务
