China Telecom Set for Boost With Imminent iPhone Deal 中国电信借力iPhone

By newsdoug on September 15, 2011

China Telecom on cusp of iPhone deal After a few weeks of relative quiet for Apple (Nasdaq: AAPL) in China, there’s new buzz in the telecoms sector that China Telecom (HKEx: 728; NYSE: CHA) is set to start offering the iPhone 5 in October, ending months of speculation about the move. (Chinese article) The Chinese media reports are a bit unclear about whether the smallest of China’s 3 telcos has actually signed a deal with Apple, only saying China Telecom will offer the iPhone 5 starting in October and that vendors are already placing orders for the popular smartphone. That does seem to imply that the two sides have signed a deal, although I would expect an official announcement from China Telecom if that was the case, as clearly this is news it would want to publicize as part of its aggressive drive to build up its fledgling 3G business. Regardless of the actual situation, it does appear that China Telecom will start to offer iPhone service plans by October or November at the latest, which should give it a brief momentum boost over its two chief rivals, China Unicom (HKEx: 762; NYSE: CHU) and industry titan China Mobile (HKEx: 941; NYSE: CHT) as the 3 jostle for share in China’s 2-year-old 3G market. I use the word “brief” because China Telecom will probably only have a 2 or 3 months to bask in its new iPhone deal before China Mobile announces a bigger new deal to offer an iPhone that can work on its own 3G network, based on a homegrown Chinese technology called TD-SCDMA. (previous post) Such a deal has been rumored for months and appears to be near, which should help China Mobile take back some of the momentum it has lost over the last 2 years to China Telecom and Unicom, which already offers the iPhone. Of course, the winner in all this will be Apple itself, which will be able to use all 3 of China’s telcos to offer its iPhones that enjoy huge popularity in China — the world’s largest mobile market with more than 900 million subscribers. But among the carriers themselves, look for China Telecom to enjoy some momentum through the end of this year, which it will rapidly lose in 2012 after China Mobile signs its own iPhone deal.

Bottom line: China Telecom’s imminent deal with Apple to offer iPhones for its 3G network will give it new momentum over its rivals that will last through the end of the year.

围绕苹果(AAPL.O)的消息在中国刚相对平静了几周，通信业内又传出中国电信(0728.HK)(CHA.N)将于10月率先在中国推出iPhone 5的消息，结束此前几个月的坊间猜测。中国媒体称，还不清楚中国电信是否已经确实与苹果签订了有关协议，只是说中国电信将从10月开始提供iPhone 5，经销商已经下单采购。这看似意味着双方已经签约，不过我预计若确有此事，中国电信会发布正式公告。这明显是中国电信想对外散布消息，也是希望推广其3G业务努力的一部分。无论实际情况如何，中国电信看似确实要在10月或最晚11月开始推出iPhone服务计划。这无疑在中国电信在3G领域挑战中国联通和中国移动过程中，带来短时的提振。我说“短时”是因为中国电信可能只会赢得两三个月的时间，享有拓展iPhone业务的领跑优势，随後中国移动可能会宣布更大规模基于其3G标准–TD-SCDMA网络的iPhone推广计划。关于中移动的传闻已经有几个月，现在似乎已经快要接近现实了，这将帮助中移动收复过去两年流失到中国电信和中国联通的部分失地。无疑，苹果将是上述竞争的最终获益者，能够利用中国全部三家电信公司的渠道售卖iPhone，而苹果的iPhone产品在拥有逾九亿用户的全球第一大移动通讯市场享有极高人气。但是，从各家中国电信运营商来看，中国电信在年底前会享受些许成长助力，在明年中国移动签约自己的iPhone之後，中国电信在这方面的优势将迅速消退。

一句话：中国电信即将签约苹果，提供用于其自身3G网络的iPhone业务启动在即，将在移动通讯市场竞争中获得新的动能，但好光景也许只能维持到年底。