Apple Prepares to Bring Anti-Android Drive to China 苹果计划在华反击Android

By newsdoug on September 21, 2011

Apple takes aim at China smartphone makers with new patents Apple (Nasdaq: AAPL) has taken the interesting step of getting 40 new patents in China, in what looks like an opening move that could ultimately see it target the growing number of Chinese cellphone makers that use Google’s (Nasdaq: GOOG) popular Android cellphone operating system. (English article) The report in the China Daily focuses on the more obvious potential aims of the patents, such as closing a slew of bogus Apple stores that have sprung up in China as Apple’s sales have soared to surpass those of leading PC maker Lenovo (HKEx: 992). (previous post) But the article points out the new patents also cover Apple’s popular user-friendly smartphone operating system (OS), which has been largely responsible for the huge boom in its iPhone and smartphone sales in general over the last 3 years. Apple has argued that Google’s free Android OS, which has been embraced by many of the world’s top cellphone makers, is a copycat of its own OS, and has successfully sued to halt the sale of popular Android-based smartphones and tablet PCs from Taiwan’s HTC (Taipei: 2498) and Korea’s Samsung (Seoul: 005930). Based on that behavior, this new round of patent filings in China looks like Apple is preparing to sue Chinese smartphone makers like ZTE (HKEx: 763; Shenzhen: 000063), Lenovo and TCL Communications (HKEx: 2618; Shenzhen: 000100), which all use Android. ZTE in particular could be at big risk, as its recent drive to become a global leader in smartphones costing as little as $100 each (previous post) relies heavily on Android. If Apple does file such a lawsuit, it will be interesting to see how China’s courts react as obviously any ruling in Apple’s favor could deal a big blow to the domestic industry. But anyone industry watchers should also note that Chinese courts don’t appear to have any power to make temporary rulings like judges do in the US, meaning any enforcement action can only occur after a judge makes a final decision — a process that could take months or even a year. Still, considering Apple’s success so far in the US against giants like Samsung and HTC, Chinese smartphone makers would be well advised to start drawing up plans for new Android alternatives if and when Apple moves its anti-Android battle to China.

Bottom line: Apple’s new round of patents in China look like the prelude to lawsuits against domestic smartphone makers like ZTE, which rely heavily on Google’s free Android operating system.

苹果(AAPL.O)在华成功申请了40项新专利，其终极目标看似是对采用谷歌(GOOG.O)Android系统的中国手机商亮剑的第一步。《中国日报》的报导侧重苹果旨在专利维权的一面，例如关闭苹果山寨零售店等。由于苹果电脑在华销量大涨，超过PC领军企业联想(0992.HK)，苹果山寨店如雨後春笋般涌现。但文章指出，苹果新申请的专利还包括其界面友好的智能手机操作系统(OS)，这一操作系统是过去三年推动iPhone和智能手机销量整体上升的重要原因。苹果辩称，全球许多顶级手机商采用的谷歌免费提供的Android系统，是抄袭苹果OS系统的设计。苹果还在宏达电(HTC)(2498.TW)和三星(005930.KS)专利侵权案中胜诉，成功迫使两家公司的Android智能手机和平板电脑暂停销售。鉴于此举，苹果在华新一轮的专利申请，看似将准备起诉使用Android系统的中国智能手机制造商，例如中兴通讯(000063.SZ; 0763.HK)、联想和TCL通讯(2618.HK)。中兴通讯面临的风险尤其大，因为其近期力争成为售价低至100美元的智能手机的全球领军企业，该公司的这一计划严重依赖Anroid系统。如果苹果提出侵权诉讼，中国法院如何回应是件有趣的事情，因为任何明显有利于苹果的判决，都将重创中国手机产业。但业内观察者也指出，中国法庭进行终裁後才会有执行举措，而法庭裁判过程往往耗时数月甚至一年。话说回来，考虑到苹果在美胜诉三星和宏达电侵权，中国智能手机商最好早做打算，制定替代Android的新计划，以防苹果万一在华打响反击Android战役。

一句话：苹果在华新一轮专利申请，看似是起诉中兴通讯等中国智能手机商的前奏，这些本土企业严重依赖谷歌免费提供的Android操作系统。