Apple Overlooks China — Again 苹果再次撇开中国内地市场
In what is becoming an increasingly common refrain, Apple (Nasdaq: AAPL) has once again overlooked China in the global launch for its latest smartphone, the iPhone 4S, in what looks like an expression of growing frustration with its difficult Chinese partners. The company, whose China sales have exploded on the popularity of its smartphones, tablet PCs and desktop computers, has announced a second wave of launch markets for the newest iPhone starting next week following the initial launch in the US and several other major markets last month. (company announcement) The second wave includes Hong Kong and South Korea in Asia but contains no mention of China, with Chinese media reporting a launch for the domestic market won’t occur until year-end at the earliest. (Chinese article) This latest China snub looks similar to Apple’s global launch for its iPad2 in May, when China was also absent from the original list. In that case, however, Apple quickly reconsidered and launched the iPad 2 in China just a week after the global launch. (previous post) In this case, in my view, the absence of China from the latest global iPhone launch probably reflects Apple’s growing frustration with China’s 3 telcos, most notably China Unicom (HKEx: 762; NYSE: CHU), the country’s only official iPhone supplier to date. Unicom has recently shown a tendency to botch even the simplest product launches, and is fast squandering its chances to pick up share on dominant carrier China Mobile (HKEx: 941; NYSE: CHL). For their part, China Mobile and China Telecom (HKEx: 728; NYSE: CHA), China’s third telco, have also proven difficult partners for Apple, with each repeatedly hinting they were on the verge of signing iPhone deals only to fail to announce anything. It’s still possible we could see an iPhone 4S deal in China before year-end if Unicom can reach an agreement. But based on past experience, I wouldn’t bet on seeing any official iPhone 4S tie-ups in China anytime soon.
Bottom line: Apple’s failure to include China in its latest iPhone 4S launch list reflects its difficult relationship with China’s mobile carriers, especially China Unicom.
Related postings 相关文章:
◙ China Mobile: Where’s the 3G iPhone? 中移动4G网络稳步推进 3G版iPhone或遇阻
◙ Apple Takes A Second Look at China for iPad 2 苹果重新考虑中国市场
◙ China Telecom Set for Boost With Imminent iPhone Deal 中国电信借力iPhone
