Alibaba vs eBay: Chapter 2 Begins 阿里巴巴和eBay狭路又相逢

By newsdoug on March 19, 2012

After engaging in a bloody war in the online auctions space 7 years ago that ironically resulted in no winners, leading e-commerce firms Alibaba and eBay (Nasdaq: EBAY) may be gearing up for a second round in this entertaining conflict in the lucrative electronic payments area. That’s the way it looks following the latest disclosure that PayPal, eBay’s highly successful e-payments service, intends to enter China’s fast-growing domestic electronic payments market. (English article) In fact, PayPal already processes electronic payments between China and other countries, and indicated as early as last fall that it was seriously considering a bid to enter China’s domestic market that would allow it to process payments between Chinese buyers and sellers. That market is currently off limits to foreign-invested companies, but the country is now accepting applications and many it expect it to issue its first licenses to the group later this year, following the licensing of domestic players last year. A top PayPal executive has said he is cautiously optimistic his company will be one of the first foreign recipients of a new license. Anyone who follows the market knows that PayPal’s entry to the market would put it in direct competition with Alibaba’s AliPay, which has grown rapidly to become one of its most valuable assets and is now a leading player in the space. China Internet historians will recall that another Alibaba service, its Taobao online auctions marketplace, fought a fierce battle with eBay’s EachNet starting around 2005. That battle saw Taobao institute a strict no-fee policy that helped it rapidly steal share from EachNet, which at the time was the country’s dominant provider of online auction services, also known as consumer-to-consumer or C2C. EBay eventually conceded the battle, leaving the market to Alibaba which heavily trumpeted its victory in this battle. Ironically, Alibaba would go on to discover it had won the battle only to lose the war, as it could never find a way to earn very much money from its online auction business, which is now one of its smaller assets. After that battle, eBay and Alibaba actually had a brief friendly period where they joined forces, only to see eBay break off that relationship last year. (previous post) Unlike online auctions, which no longer generate much excitement among investors, e-payment services seem to be a safer long-term bet, as they can be used by anyone doing business on the Internet and generate steady revenue for providers in the form of transaction payments. AliPay clearly has an advantage in this market due to its longer operating history. But that said, PayPal has been active for years in the cross-border market between China and the rest of the world, and has the resources to wage a serious new war if it gets a license. Look for this newest battle to be quite colorful and interesting, with eBay quite possibly winning the second round of this ongoing rivalry with Alibaba.

Bottom line: A new war could shape up between Alibaba and eBay later this year in electronic payments, putting pressure on Alilbaba’s lucrative AliPay service.

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