China Mobile Turns Up 3G With New Handset Push 中国移动3G再发力

By newsdoug on August 29, 2011

China Mobile hums with new 3G handsets With its new top management now firmly running the show, China Mobile (HKEx: 941; NYSE: CHL) continues to embrace its previously neglected 3G network, preparing to roll out a large new array of handsets that will work on the system using a homegrown mobile standard. Local media are reporting that China Mobile is preparing to launch some 30 new 3G handsets for its TD-SCDMA system, covering a wide range of price-points and models from nearly every major manufacturer, including Nokia (Helsinki: NOK1V), Samsung (Seoul: 005930) and BlackBerry (Toronto: RIM), as well as homegrown players ZTE (HKEx: 763; Shenzhen: 000063) and Huawei. (English article) Of course, the big piece still missing is a TD-SCDMA version of Apple’s (Nasdaq: AAPL) iPhone, but all indications point to introduction of an iPhone that can work on China Mobile’s 3G system by the end of the year. (previous post) As its 3G push picks up momentum, look for the balance in China’s young 3G market to swing back in China Mobile’s direction, as it retakes share from rivals China Unicom (HKEx: 762; NYSE: CHU) and China Telecom (HKEx: 728; NYSE: CHA). Separately on the telecoms front, Nokia has come out and confessed that it is suffering from “channel issues” in China, following media reports earlier this month that its China distributors were rebelling en masse by refusing to sell its increasingly unpopular models after years of bullying. (Chinese article) According to this latest report, Nokia forced large volumes of its phones on distributors in the first quarter of this year, allowing it to post 30 percent shipment growth in China for the period. But many of those phones couldn’t compete with more popular models, especially in the smartphone space, causing inventories to balloon and distributors to refuse to accept more handsets. As a result, Nokia’s China shipments tumbled 41 percent in the second quarter. Clearly the company is set for more stormy times ahead in China, at least until it comes out with its highly-anticipated new line of smartphones later this year based on Microsoft’s (Nasdaq: MSFT) Mango operating system.

Bottom line: China Mobile’s new 3G push will help it grab market share from rivals, while Nokia will continue to slide in China at least until it rolls out its new Mango-based smartphones.

中国移动(0941.HK; CHL.N)在新的管理层全力指挥下，继续向先前忽略的3G网络发力，准备扎堆推出一系列采用本土3G标准的新款手机。据国内媒体报导，中移动准备发布高、中、低档总数约30款的TD-SCDMA新机型，分别出自诺基亚(NOK1V.HE)、三星电子(005930.KS)、黑莓制造商Research In Motion(RIMM.O)及本土企业中兴通讯(000063.SZ; 0763.HK)与华为等厂商。当然，仍然缺少重量级产品–TD版的苹果iPhone，但所有迹象都表明：适用于中国移动3G网络的TD版iPhone今年年底前可能推出。随着中移动突击发展3G网络，中国诞生不久的3G格局可能会向中移动倾斜，因它可能会从竞争对手中国联通(0762.HK; CHU.N)与中国电信(0728.HK; CHA.N)中抢回一些市场份额。另外，在手机制造商方面，诺基亚已经承认在中国市场“渠道”环节出问题。此前媒体报导称，由于中国渠道商不愿出售诺基亚越来越受不欢迎的机型，诺基亚开始遭遇集体“反水”。根据最新报导，诺基亚今年第一季度在向渠道商大量压货的情况下，手机出货量有不错表现，录得30%的同比增长。但很多诺基亚机型无法与对手竞争，尤其是在智能手机领域，造成库存高企，渠道商拒绝接受更多现货。结果，诺基亚第二季度在中国的手机出货量同比大跌41%。显然，诺基亚未来在中国还要面临很多困难，至少今年稍晚推出搭载微软最新的Mango操作系统的新产品系列前，道路会很坎坷。

一句话：中移动在3G领域再发力，有助于帮助它从竞争对手手中夺回一些市场份额；诺基亚近期在华业绩仍会下滑，至少其Mango系统新机推出前难改颓势。