China Takes Global PC Crown – But Does It Matter? 中国PC出货全球居冠但有何意义?

By newsdoug on August 24, 2011

China takes the computing crown The inevitable as finally happened, as China overtook the US in the second quarter of this year to become the world’s biggest PC market both in terms of unit sales and revenue, according to new data from IDC. (English announcement) The only question is: what does it mean and does the PC element really matter, as PCs are showing signs of becoming a sort of high-tech dinosaur, being rapidly replaced by lighter, more adaptable devices like smartphones and tablets computers. But first the data. According to IDC, PC makers shipped 18.5 million computers worth $11.9 billion to China in the second quarter, versus 17.7 million units worth $11.7 billion for the US. For anyone who’s doing the math, you can see that the average PC sold in China cost around $643, versus $661 for the US, meaning the difference in price wasn’t all that big for the two markets. But at the end of the day, the PC is probably a dying breed and will ultimately be replaced by an array of more specialized, portable devices much the way that desktop PCs have become all but obsolete due to the rise of laptops. As that happens, China will undoubtedly become a leader in many new product categories, at least in terms of sales, simply due to the sheer size of its market, much the way that it has in terms of Internet users and cellphone subscribers. But the recent rise of Apple (Nasdaq: AAPL), which overtook Lenovo (HKEx: 992) in terms of overall China sales (previous post), shows that China’s market for computing devices will become much more competitive as the equation changes, with global players fighting much more aggressively for a piece of this huge market. Hewlett-Packard’s (NYSE: HPQ) planned sale of its PC business will also throw an interesting new element into this equation, providing the buyer of that business with a strong launch pad to take an important piece of this fast-growing market.

Bottom line: China’s emergence as the world’s biggest PC market was inevitable due to its size, bringing a new dynamic as both domestic and international players fight for a bigger piece of the pie.

该来的终究来了。据IDC最新数据，中国今年第二季度无论是从出货额上还是出货量上均超过美国，成为全球最大的个人电脑（PC）市场。唯一的问题是：这有何意义？PC真的重要吗？当今，PC正在某种程度上变成高科技恐龙，被更轻、更便捷的设备如智能手机与平板电脑等迅速替代。不过，还是先来说数据。根据IDC的数字，中国第二季度PC出货量达1,850万台，发货额共计119亿美元；相比之下，美国第二季PC发货量1,770 万台，发货额117亿美元。简单计算一下，在中国每台PC的平均售价约为643美元，美国则为661美元，也就是说在两个国家PC售价差别不大。但是归根到底，PC可能是垂死的一个产品系，最终会被一系列更加专业、便于携带的设备取代，正如目前由于笔记本电脑的崛起，台式机已经江河日下一样。按此形势，中国必定在很多类新产品上都是领头羊，至少在销量上会这样，原因仅仅在于中国市场规模实在是太大了，正如现在中国互联网用户与手机用户全球排名第一一样。但是苹果公司(AAPL.O)近期发威，最近在华整体销量超过本土品牌联想(0992.HK)，显示随着市场形势的改变，中国电脑类市场竞争还会更加激烈，国际品牌将会更加努力争取份额。惠普(HPQ.N)计划出售其PC业务，也会为这个变化的形式中加入新的元素，为买家冲击中国市场提供一个很好的启动基础。

一句话：中国市场规模巨大，成为全球最大PC市场是自然而然、不可避免的结果，在国内外企业竞争这块大蛋糕之际，为他们加入新的动力。