Motorola Comes Xooming Into China 摩托罗拉平板电脑偏重中国市场

It looks like tarnished mobile products maker Motorola (NYSE: MOT) has more confidence in China than superstar rival Apple (Nasdaq: AAPL), at least when it comes to tablet PCs. Motorola chose the somewhat strange location of Hainan Island to announce the upcoming launch of its new Xoom tablet PC before the end of June, not long after its global launch earlier this year. (Chinese report) That contrasts sharply with Apple, which left China off the international launch list it published earlier this month for its iPad 2. (previous post) This looks like a smart move by Motorola, though the company will have to work hard to overcome the market dominance of Apple’s original iPad, as well as competition from other products including Lenovo’s (HKEx: 992) new LePad (previous post) But considering the decent reviews this product is getting, combined with Motorola’s strong previous experience in China, Xoom may actually stand a chance of getting some decent sales in a market that is the company’s second largest behind only the US.

Bottom line: Motorola should gain significant share in China’s tablet PC market with the upcoming release of its state-of-the-art Xoom

摩托罗拉移动<MMI.N>似乎比苹果<AAPL.O>对中国市场更具信心，至少在平板电脑领域是如此。摩托罗拉别出心裁地选在中国海南，发布6月底前将推出的Xoom平板电脑。这与苹果的作法截然不同，苹果不久前在二十多个海外市场推出新版iPad，其中并不包括中国。摩托罗拉这种作法是明智的，但要撼动苹果iPad在中国市场的地位，并应对包括联想等其他同类产品的竞争，绝非易事。不过各方对Xoom评价正面，且摩托罗拉以往在中国市场创过佳绩，因此Xoom在中国市场应有不俗表现。对摩托罗拉来说，中国是仅次于美国的第二大市场。

一句话：摩托罗拉新早期在中国上市的Xoom平板电脑应该帮助他得到不少市场额