Shanghai-based multi-platform clothing retailer Mecox Lane International

Shanghai-based multi-platform clothing retailer Mecox Lane International has set its share price at $8-10 per ADS in its Nasdaq IPO and expects to generate net proceeds of $75.5 million, the company announced October 25. The company plans to spend $15 million of the proceeds on enhancing its e-commerce infrastructure, $29.5 million on building a logistics center and warehouse and $6.5 million for store network expansion and renovation, the company said.


Mecox Lane stock will be listed under the the ticker “MCOX,” the report said. By the end of June this year, Mecox Lane had 478 stores in 182 cities nationwide, including 320 franchised stores and 158 directly operated stores, according to the report. Stop the presses! $76 million isn’t going to get anyone too far. But these days any kind of domestic consumption play is getting foreign investors all fired up, even though it’s sometimes debatable what exactly the companies will do with the money and whether they have the management needed to make it in the big leagues, even in a fragmented market like China.