Sofun’s New Strategy: Dividend Wave Ahead? 搜房网新策略：中国概念股派息潮即将来临？
Several US-listed China firms have launched recent share buybacks to boost stock prices hit by the ongoing confidence crisis (previous post), but real estate services leader Soufun (NYSE: SFUN) is taking a different and interesting approach by offering a dividend, in what could be a sign of things to come. (company announcement) Soufun said it will pay a dividend of $1 per share under its new plan, equating to a generous return of nearly 5 percent based on the company’s share price when the plan was announced. Despite rising as much as 5 percent on Monday after the announcement, Soufun shares ended the day down 2 percent, reflecting both investor skepticism about China stocks as well as Soufun’s own prospects due to a pending correction in China’s overinflated real estate market. The tepid response aside, this kind of move looks much smarter to me than previous buybacks launched by the likes of Spreadtrum (Nasdaq: SPRD) and Dangdang (NYSE: DANG), as it provides some concrete rewards for investors compared with the less tangible rewards from a share buyback. Many of the larger New York-listed Chinese firms are sitting on huge cash piles already that they don’t know what to do with, and this kind of return of money to investors — especially if Soufun decides to make its dividend an annual event — could be just the kind of reassurance investors would like to see to give them at least a little protection against economic and accounting concerns. While initial response to the dividend seems a bit disappointing, I’d look to see how Soufun’s shares fare over the next week or two before passing final judgment. If the stock outperforms the market, which seems like a strong bet, I wouldn’t be surprised to see some of the other major US-listed Chinese firms with big cash reserves launch their own dividend plans, in an effort to win back skeptical investors with similar cash returns.
Bottom line: Soufun’s new dividend plan, providing an immediate 5 percent return to investors, could lead to a new round of similar dividends from US-listed Chinese firms looking to prop up their shares.
多家在美上市的中国企业纷纷回购股票，以提振遭信任危机重创的公司股价。但中国房地产服务领头羊搜房网<SFUN.N>采取的策略与众不同，很有意思：派息。搜房网宣布现金派息计划，决定每股普通股派发一美元股息，按照计划宣布时公司的股价，此举相当於近5%的收益。尽管派息计划宣布後，搜房网股价周一上扬5%，但当天其股价收跌2%，既反映出投资者对於中国概念股的忧虑，也反映出对於搜房网前景的怀疑。尽管市场反应不温不火，我认为这种策略要比之前展讯通信<SPRD.O>和当当网<DANG.N>等企业的回购做法聪明得多。因为派息对投资者的回报更为直接，而股票回购则没有那麽明显。很多在纽约上市的中国较大企业根本不差钱，而且不知道钱怎麽花。而这种回馈方式可能正是投资者所需的一种安慰，在经济与会计忧虑中至少对投资者起到一点保护作用。虽然市场对派息的初步反映有些令人失望，但我会密切关注未来一到两周搜房网的股价表现，然後再做定论。如果搜房网跑赢大盘，一些其他在美上市的中国企业也推派息计划，让疑虑重重的投资者重拾一些信心，我不会感到意外。
一句话：搜房网的派息计划可能会令其他在美上市的中国企业跟进，掀起一股派息潮。（
Related postings 相关文章:
◙ 55tuan Scraps Listing Plan After Banks Get Cold Feet 各投行临阵退缩 “窝窝团”放弃赴美上市
◙ China NY Stocks on Cusp of Comeback? 中国赴美上市公司股票即将触底反弹？
◙ China Confidence Crisis Separates Wheat from Chaff 中国企业信任危机 对不同公司各有利弊
