Bottom line: Phoenix New Media’s retrenchment could produce some short-term improvement for its profits, but won’t halt a longer term decline due to its inability to adapt in a rapidly changing new media environment.
After stumbling badly in its latest quarterly report, a sputtering Phoenix New Media (NYSE: FENG) is making major job cuts and rolling out a broader retrenchment, as it tries to avoid getting sidelined in China’s rapidly evolving media market. This particular story has an interesting parallel in a mostly forgotten company called Tom Group (HKEx: 2383), which was backed by Hong Kong billionaire Li Ka-shing who hoped to build it into a regional media giant when he launched the company during the Internet boom of the late 1990s and early 2000s. But more on that shortly.
Phoenix also began its life as a traditional media company, and the lesson from all this is that such media are having a hard time adapting to the rapid pace of change in the Internet age. That said, I’m not at all optimistic that Phoenix will be able to chart an effective new course, and it could just be a matter of time before the company becomes a non-player on the Chinese Internet or disappears completely. Read Full Post…
Rupert Murdoch isn’t giving up on China’s difficult media market despite his numerous setbacks there, with word that his flagship News Corp (Nasdaq: NWSA) is buying 20 percent of Bona Film (Nasdaq: BONA), one of the nation’s few privately held movie distributors. But if past experience is any indicator, this latest tie-up could also be doomed for disappointment due to the nature of the investment. Murdoch was once one of China’s most bullish media investors, seeing huge potential in its market of 1.3 billion viewers. But the company, now at the center of an unrelated hacking scandal in Britain, largely abandoned the market 2 years ago after many failed ventures, mostly caused by News Corps’ own overzealousness and Beijing’s equally strong reluctance to open the sensitive sector. The main difference this time seems to be strong signals from Beijing that it’s finally preparing to liberalize the sector, including a big new opening to foreign investment. Let’s look at the actual news, which says that News Corp will acquire the stake from Bona’s chief executive. (
Two of China’s up-and-coming Internet firms, video sharing site PPLive and new media site Phoenix New Media (NYSE: FENG) are getting bold in their bid to attract more viewers by offering news and current affairs programs in a quiet but clear challenge to Beijing’s state-run media establishment. In the most recent development, Chinese media are reporting that PPLive, one of the country’s hottest video sites and a frequently mentioned IPO candidate, has formed a tie-up with Xinhuanet, the online arm of the state-run Xinhua news agency, to create a joint venture to produce short news segments for streaming online. (
