Chinese smartphone makers have surged in their home market over the last year, coming from out of the blue to challenge big global names like Apple and Samsung. But their rise could be short-lived if they fail to innovate, paralleling a similar rapid rise and fall a decade ago for names like TCL (HKEx: 2618) and Ningbo Bird that are now just footnotes in the history of China’s large but highly competitive mobile market. The rapid rise of Chinese brands over the last year has been nothing short of remarkable, as China gets set to overtake the United States as the world’s largest smartphone market. At the end of last year, the market was still dominated by foreign names, with Samsung (Seoul: 005930), Nokia (Helsinki: NOK1V) and Apple (Nasdaq: AAPL) occupying three of the top four slots to control more than half of the market collectively.
Homegrown smartphone sensation Xiaomi is looking more and more like a Chinese version of global tech giant Apple (Nasdaq: AAPL) these days, following the latest reports that the company is preparing to launch an Internet TV product. I’m sure that Xiaomi’s marketing-savvy founder Lei Jun loves the comparisons his company is getting to the world’s biggest tech company, which of course would include the inevitable comparisons to Apple co-founder Steve Jobs. Perhaps Lei will even change his company’s English name to “Little Rice”, which is what Xiaomi means in Chinese, to play on Apple’s own food-related associations.
There’s lots of interesting news on smaller company developments today, but I want to take a step back from some of those to write about a much bigger development that will probably get much less attention, namely a massive new memory chip being built by Samsung (Seoul: 005930) in the interior city of Xi’an. This plant, which was first announced in April, will manufacture NAND memory chips used in smartphones and USB computer memory drives. The plant is in the news once again because construction has just officially begun in Xi’an, with top officials from Samsung, South Korea and Shaanxi province all in attendance at a ground-breaking event. (
Apple’s (Nasdaq: AAPL) big courtroom victory in its smartphone patent dispute with Samsung (Seoul: 005930) could soon send a chill through China’s up-and-coming tech sector, with the US giant likely to soon file a series of similar lawsuits against companies like Huawei and ZTE (HKEx: 763; Shenzhen: 000063). This probable new twist in Apple’s ongoing quest for global smartphone dominance would not only hit the Chinese firms financially, but would also shine a spotlight on the uncomfortable fact that most still depend strongly on foreign technology for many of their higher-end products.
Wireless leader China Mobile (HKEx: 941; NYSE: CHL) may have new leaders, but they seem to be following the company’s previous tradition of sending mixed signals with new aggressive expansion plans for its trial 4G network as it continues to neglect its current 3G system. The mixed signal syndrome seems also to have spread to rival China Unicom (HKEx: 762; NYSE: CHU), China’s second largest mobile carrier, which is reportedly in talks with Korea’s Samsung (Seoul: 005930) to launch its first tablet PC, giving the cold shoulder to longtime partner Apple (Nasdaq: AAPL), maker of the more popular iPad. These latest news bits reflect the broader reality that China’s telecoms market is in a bit of a state of turmoil, as companies look for advantage following a major government-led industry reshuffle more than 2 years ago.
The sales and marketing people at smartphone wannabes like ZTE (HKEx: 763; Shenzhen: 000063), Huawei and Lenovo (HKEx: 992) are probably green with envy over the surge in publicity surrounding the upcoming launch of the newest low-cost smartphone by up-and-comer Xiaomi. I’m not usually someone who gets too excited by new product launches, but I have to admit that even I am increasingly intrigued not only by this new phone, Xiaomi’s second following the launch of its first model last fall, but also by Xiaomi itself. The hype looks very similar to the kind of excitement that companies love but often have difficulty generating for their new product launches, with Apple (Nasdaq: AAPL) as one of the few companies that can successfully generate such buzz.
Telecoms equipment giant Huawei may be a familiar name to industry insiders, but as a consumer brand it has a long way to go as it tries to develop its consumer-oriented smartphone business. In pursuit of that aim, the company is gearing up for a massive marketing blitz that looks set to target the lucrative European market first, to be followed perhaps by an eventual try at the more difficult US market. The choice of Europe for its first global smartphone offensive looks smart, mirroring a similar path for the rise to prominence of Huawei’s core networking equipment business staring in the mid 2000s.
I have to admit that perhaps I was wrong in my initial skepticism about Beijing’s motivations in repeatedly delaying approval for Google’s (Nasdaq: GOOG) purchase of Motorola Mobility (NYSE: MMI), speculating that its foot-dragging might have been motivated by political factors. (
I don’t like to sound too negative for 2 days in a row, but one day after predicting failure for PC giant Lenovo’s (HKEx: 992) new smart TV initiative I have to give a similar forecast for the recent rush into smartphones by a growing number of Chinese Internet players, with search leader Baidu (Nasdaq: BIDU) leading the charge. Chinese media have been buzzing for the last few days about Baidu’s new offering, a low-end smartphone that runs on the company’s self-developed operating system and was co-developed with TV maker Changhong (Shanghai: 600839). (
