Media are all abuzz that trendy smartphone maker Xiaomi may be preparing to launch an Internet TV, after a photo was leaked showing boxes of the packaging for such a product in a warehouse. Of course it’s always possible the photos are doctored and were created by someone trying to stir up gossip about this up-and-coming company co-founded by the marketing savvy Lei Jun. But I’ve had a look at the photo, which features stacks of boxes with the words “Xioami TV – L47M1-AA 47-inch” printed on them, and have to say the pictures look authentic, meaning the rumors may be true. (English article; Chinese article) Read Full Post…
I quite admire scrappy smartphone start-up Xiaomi for its savvy marketing tactics, but I’m beginning to have doubts about some of its more strategic choices after reading about its latest tie-up with the stodgy China Central Television (CCTV), China’s dominant state-run TV broadcaster. Xioami is in a challenging place in its development, as it tries to make the transition from a niche maker of low-cost, high-performance smartphones to a more mainstream company with a wider range of product and service offerings. The company in many ways is trying to follow in the footsteps of its idol, US tech giant Apple (Nasdaq: AAPL), which also has made the transition in the last 5 years from a relative niche player to the world’s biggest tech company.
The headlines have been buzzing this week with word that Baidu (Nasdaq: BIDU) could soon form a tie-up with software maker Kingsoft (HKEx: 3888), with many speculating the move by China’s leading search engine would be a direct assault on recent Baidu nemesis Qihoo 360 (NYSE: QIHU). But a far more interesting possibility in this potential new tie-up would be a future related deal that would bring together Baidu with the up-and-coming young smartphone maker Xiaomi, whose co-founder Lei Jun has strong ties with Kingsoft.
A couple of news bits from the smartphone space are shining a spotlight on 2 very different stories in the sector, with up-and-comer Xiaomi’s young but rapid growth moving ahead, while a struggling much larger ZTE (HKEx: 763) is trying a new approach to win more overseas business. The only common theme to these 2 different stories is the lightning pace of change that has developed in the dynamic smartphone space, where a manufacturer can now go from startup to superstar to laggard status in very short time.
A couple of tie-ups from the hot smartphone space are making headlines these last few days, with up-and-comer Xiaomi and fast-fading global giant Nokia (Helsinki: NOK1V) both looking to Internet partners to boost their prospects. The first of the tie-ups will see Xioami partner with leading Internet portal Sina (Nasdaq: SINA) to sell Xiaomi’s second-generation smartphones online. Meantime, Nokia is tying up with Jingdong Mall, China’s second largest e-commerce firm, in a bid to reverse its downward slide in the world’s largest mobile market.
The latest “me-too” war is brewing on China’s vibrant but crowded Internet with word that online video specialist LeTV is rolling out a new set-top box product that will allow consumers to surf the Web on their TVs. This new product roll-out comes just a month after up-and-coming smartphone maker Xiaomi launched its own set-top box product, and not long after PC giant Lenovo (HKEx: 992) also entered this space that looks promising but has yet to find a major audience. (
