Twitter Eyeing China? Twitter想进中国？
The world was buzzing over the weekend with news from the world’s 2 biggest social networking sites, Facebook and Twitter, with implications not only for themselves but also the China market in different ways. Twitter’s move was the more interesting in that regard, as it announced a new policy that could let posts on its site be seen in some markets but not others — a move that could clearly make it more viable in places like China where many sensitive topics are officially banned for online discussion. (Chinese article) Meantime, the markets were also buzzing with word that Facebook could file for its highly anticipated IPO this week, news that got investors excited about China SNS sites, with shares of both Renren (NYSE: RENN) and Sina (Nasdaq: SINA), operator of the wildly popular Weibo service, both posting nice gains on Friday. But let’s return for a moment to Twitter, as that’s the news that has the biggest potential to shake-up China’s microblogging sphere now dominated by Weibo. Anyone who lives in China knows that both Twitter and Facebook have been blocked in the market since the spring of 2009, presumably because they operate offshore and thus aren’t subject to China’s strict self-censorship laws for all of its websites. Facebook has signaled a number of times it still intends to make a play for China (previous post), with founder Mark Zuckerberg visiting China about a year ago and saying he wants to visit again as clearly the market is a critical piece of any global Internet strategy. Twitter has been much quieter on the subject, without ever really saying what its future plans are for the market now dominated by Weibo, which has around 250 million users. This latest adjustment at Twitter looks clearly aimed at the China market, as it would ease Chinese regulators’ concerns about the service’s ability to keep unwanted posts from outside markets off the site. Still, I’m not totally convinced Twitter has its eye on China just yet, mostly because Weibo itself has struggled to make any money in the market, despite its incredible popularity. Furthermore, anyone who plays in China SNS will now have to deal with Beijing’s recently announced real-name registration system, which will not only put a big burden on the SNS services themselves but is likely to deter many web surfers who like to remain anonymous. On the whole, I suspect this move by Twitter may be designed to test the China waters and will be followed by a visit to Beijing to see what regulators think. If the reaction is positive, I wouldn’t be surprised to see Twitter taking some kind of modest initiative in China by the end of this year, though it will face a difficult road catching up to Weibo.
Bottom line: Twitter’s latest policy shift allowing market-specific content controls could signal it is considering a move into China, which could come by the end of this year.
Related postings 相关文章:
◙ Despite China Rebuff, Facebook Going Back for More Facebook明知山有虎，偏向虎山行
◙ Cleanup Resumes, Facebook Sniffs Out China Investors 在美上市的中国企业将继续面临“大清洗”
◙ Weibo Gets Confidence Vote From Digital Sky DST投资消息或提振新浪短期前景
