Bottom line: Suning’s plan to invest 1 billion yuan into PPTV’s smart TV foray is coming a bit late, but could stand a good chance of success by drawing on Suning’s position as one of China’s top TV retailers.
PPTV, Suning in smart TV partnership
Many of us were a bit surprised 2 years ago when electronics retailer Suning (Shenzhen: 002024) emerged as one of the winning bidders for PPTV, which was one of China’s leading online video sites at the time. The pair didn’t really seem like a great match, since Suning’s main business was its traditional retail stores that originally specialized in home electronics but later added more general merchandise. Suning’s newer e-commerce business didn’t seem like a great fit either, since retailing and online video entertainment don’t have too much in common.
Fast forward to the present, when Suning has finally developed a strategy for the asset with plans to pump 1 billion yuan ($160 million) into PPTV as part of PPTV’s own new drive into Internet TVs. This particular combination actually seems intriguing, since Suning is in a good position to promote such Internet TVs due to its position as one of China’s biggest home electronics retailers. Read Full Post…
After shopping around for an investor for much of this year, money-losing video sharing site PPTV has finally found a new patron in retailing giant Suning (Shenzhen: 002024). I’m quite happy to see this latest development in China’s rapidly consolidating online video space, as it means I can finally stop writing about all the latest rumors that have popped up for the last 6 months surrounding PPTV. Rumors of this particular tie-up first emerged about a month ago (previous post), and I’ll admit that this deal doesn’t look particularly attractive to me. Read Full Post…
UPDATE: Since issuing its original microblog post, PPTV has issued new posts on its account that appear to indicate it won’t be closing. To view the latest posts, please click here.
Bottom line: PPTV looks set to become the first major victim of China’s online video wars after its microblog publication of a farewell message, while the money-losing Xunlei could become the second casualty.
PPTV bidding farewell?
Two of China’s major online video companies with mid-sized backers are in the headlines today, with ominous signals coming from PPTV and Xunlei (Nasdaq: XNET) that reflect the intense competition they face. The most intriguing headline has PPTV, which is owned by electronics retailing giant Suning (Shenzhen: 002024), announcing on its official microblog that it is closing, even as its actual website remains active.
The other headline has Xunlei, which is backed by smartphone maker Xiaomi, announcing its latest quarterly results that showed it swung to a loss as it battles with much larger rivals for an audience. We can probably also assume that PPTV was losing big money, and in fact just about everyone in China’s online video space is now in the red. Typical of the group is Youku Tudou, the industry leader whose net loss doubled to $70 million in last year’s third quarter before it was bought by e-commerce giant Alibaba (NYSE: BABA). Read Full Post…
Bottom line: Suning’s move into sports is aimed at providing content for its PPTV online video service, but is also the latest in a string of wide-ranging investments that reflect a company with an identity crisis.
Suning invests in soccer
Sports teams are becoming flavor of the day for Chinese firms with entertainment aspirations, with word that retailing giant Suning (Shenzhen: 002024) has joined the bandwagon via a new investment in a local soccer club. The company’s latest deal will see it invest 523 million yuan ($80 million) in the Jiangsu Sainty Football Club, which like many other professional Chinese sports teams is struggling financially.
Suning’s interest in soccer is probably related to its 2013 purchase of PPTV, a relatively large player in China’s crowded online video space. The Suning-PPTV tie-up left many people puzzled at thee time of that announcement, since the 2 companies have little in common. But Suning has been aggressively promoting the service in its trademark consumer electronics stores, and in August it announced a plan to invest 1 billion yuan into a campaign to sell smart TVs equipped with PPTV’s online video service. Read Full Post…
Worrisome signs of a crackdown are growing in the online video sector, where a field of young private firms rolling out a new generation of TV-like products are facing strong resistance from traditional television stations. The latest signs of turmoil are coming from PPTV, a former industry leader that is slowly getting carved up among investors as it is forced to scrap some of its most promising new products. The former high-flyer is showing up in 2 separate headlines today, including one that has seen it shelve its TV set-top box product. The other headline has the company selling 10 percent of itself to Phoenix Publishing & Media (Shanghai: 601928), marking its third major stake sale in the last year as it slowly gets carved up among a group of diverse investors. Read Full Post…
Smart TVs, which let consumers watch programs via Internet-based channels, has suddenly become the latest flavor of the day for China tech firms, with just about every major Internet player piling into the market in the last few months. Top e-commerce firm Alibaba and search leader Baidu (Nasdaq: BIDU) have both announced major new initiatives in the last 2 months, and now social networking leader Tencent (HKEx: 700) is joining the frenzy with its own new tie-up. At the same time, retailing giant Suning (Shenzhen: 002024) may also be making moves in the space, with word that it’s near a deal to purchase online video company PPTV. Read Full Post…
Chinese Internet companies have never been afraid to venture outside their core business areas, and that trend continues with word that e-commerce heavyweights Alibaba and Suning (Shenzhen: 002024) are making new forays into education and finance, respectively. Frankly speaking, this recent venturing of some companies so far outside their core competencies doesn’t look all that smart to me, and is the result of a “follow the herd” mentality that’s being driven by a few companies with lots of cash that they want to invest. But that said, these 2 latest cases do look relatively logical and probably have good chances for success. Read Full Post…
Just 2 weeks after reporting that web portal Sohu (Nasdaq: SOHU) had broken off talks to buy PPTV, a sudden flurry of new reports have appeared saying several other companies are bidding for the online video company, including leading e-commerce firms Alibaba and Suning (Shenzhen: 002024). Rather than reflecting PPTV’s attractiveness, I suspect this sudden flurry of talks is being driven by a impatience among its shareholders who have pumped big money into the money-losing company but have received little returns so far. If that’s the case, I would expect to see PPTV acquired most likely by the end of this month, though perhaps at a far lower price than the investors were originally seeking. Read Full Post…
Bottom line: European alarmism could soon start to grow over a sudden Chinese buying spree of local soccer clubs, including the latest purchase of Inter Milan by Suning and a looming purchase of AC Milan by a Chinese buyer.
Suning bounces into Milan
The new week is kicking off with a couple of China soccer deals in Europe, led by the purchase of a majority of Italy’s Inter Milan by consumer giant Suning (Shenzhen: 002024), and buzz that another deal is near that would see crosstown rival AC Milan sold to a Chinese buyer. This kind of news is becoming quite common these days, following other recent deals that have seen Chinese companies buy or purchase stakes in soccer clubs and other sporting assets in Spain, Britain, Switzerland and even New York. All of which raises the question of if and when Europeans might start to feel uneasy about this sudden buying binge of so many assets from their favorite past-time. Read Full Post…
Bottom line: Sina’s new deal to broadcast the video channel of the Manchester United soccer team looks like a good bet, while LeTV’s new deal to broadcast US baseball games is more likely to strike out.
Sina tries soccer with Man United
Leading web portal Sina (Nasdsaq: SINA) and online video giant LeTV (Shenzhen: 300104) have just announced 2 new sporting deals, extending a recent streak of similar investments by media companies in search of exclusive content. The first deal will see Sina become the official broadcaster in China for Britain’s Manchester United soccer club, while the second will see LeTV’s sports division get similar rights for live broadcasts of US Major League Baseball (MLB).
Both moves are really just licensing deals, though each could become an important new revenue source for Sina and LeTV as they search for exclusive content to lure viewers to their services. From a quantity perspective, LeTV is the big winner in this new round of deals since it will gain rights to hundreds of baseball games played in America each year. But Sina is the winner from a quality perspective, since soccer is far more popular in China than baseball, which is relatively unknown among average Chinese. Read Full Post…
Bottom line: The delay in Netflix’s plans to enter China this year may be due to lobbying from domestic online video companies, and it could be several more years before it gets permission to form a China venture.
China absent in major Netflix expansion
Shareholders of US entertainment giant Netflix (Nasdaq: NFLX) will be disappointed to learn that China wasn’t included on the company’s global road map, as it announced a major expansion for its signature online video service. Many believed that an entry to China could come as early as this year, after media reported last spring that Netflix was in talks to set up a Chinese online video joint venture with Wasu Media (Shenzhen: 000156), which is backed by e-commerce giant Alibaba (NYSE: BABA).
But the road into China was never going to be easy for any foreign online video company, due to Beijing’s heavy censorship of the Internet and also its inherent bias against big foreign companies. All that said, Netflix isn’t exactly writing off China completely either, but is simply saying its road into the market may take longer than it previously hoped. Read Full Post…
